UNDERMIND

Undermind is a creative collective & electronic music record label based in New York City. I collaborated with Undermind to create event posters, social assets, magazine covers, merch and more. The concept “screens don’t capture reality” was created to celebrate 90s rave culture and remind people to be present. In our hyper-digital lives today, we’re addicted to technology and use our phones to document every second of life in fear of forgetting these moments, but the paradox lies in that we forget to actually live in the moment.