The Floor is a luxury fashion shopping app bringing together a global network of store sales advisors and personal shoppers on one platform, connecting them to customers searching for on-demand luxury fashion products. I worked with the founder to develop brand identity concepts. The goal was to reach a target audience that is youthful, modern, minimalist, and neutral. She's understated chic, unfiltered and simplistic, and a luxury shopper that's always on the move.
Logo options 1 & 2