THE OH COLLECTIVE

Role | Brand Identity design

For The Oh Collective, the main design goal was to design a brand identy for an upcoming wellness brand based in Shanghai.
The key challenge was to design a relevant brand that communicates well to the millenial/gen Z audience in China. 
During the design competitor research, I found that most brands in China were overly feminine, using pastel pink and peach colors. 
In addition, the angle which products were marketed were from a male's perspective — overly sexual and not welcoming for females. 
I helped TOC design a brand that is modern, tasteful, yet still approachable for females.
For the color palette, I chose a vibrant blue and deep cerise to complement each other.
It represents femine empowerment and a bold visual identity to stand out among competitors.  

instagram.com/theohcollective

THE OH COLLECTIVE

Role | Brand Identity design

For The Oh Collective, the main design goal was to design a brand identy for an upcoming wellness brand based in Shanghai.
The key challenge was to design a relevant brand that communicates well to the millenial/gen Z audience in China. 
During the design competitor research, I found that most brands in China were overly feminine, using pastel pink and peach colors. 
In addition, the angle which products were marketed were from a male's perspective — overly sexual and not welcoming for females. 
I helped TOC design a brand that is modern, tasteful, yet still approachable for females.
For the color palette, I chose a vibrant blue and deep cerise to complement each other.
It represents femine empowerment and a much bolder visual identity to stand out among competitors.  

instagram.com/theohcollective

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Selected Works

CHANELart direction, digital design

WMAmotion design, social design

Cryptostamps3D design

GlossierUX design

Kate Spadeemail design

Play at WorkBranding

The Floorbranding, web design

Humanaweb design

Dance Italiaweb design

Halcyonweb design

Theoryweb design / digital design